UTM Builder

Build UTM parameters for tracking your marketing campaigns

UTM Link Builder

The full URL of your landing page
Where the traffic comes from
Marketing medium
Specific campaign identifier
Paid search keywords
Differentiate similar content

UTM Parameters Guide

Common Sources
Common Mediums
Best Practices
  • Use lowercase letters
  • Replace spaces with underscores
  • Be consistent with naming
  • Keep parameters descriptive
  • Test links before using
Analytics Tracking

UTM parameters help track campaign performance in Google Analytics under Acquisition > Campaigns.