Margin Calculator

Calculate profit margins and markup percentages

Margin & Markup Calculator

Optional: Enter clicks to calculate CPC and CTR

Formulas

Key Formulas
Profit Margin:
(Selling Price - Cost) / Selling Price × 100
Markup:
(Selling Price - Cost) / Cost × 100
CPM:
(Cost / Impressions) × 1000
CPC:
Cost / Clicks
Difference: Margin vs Markup
  • Margin: Percentage of selling price
  • Markup: Percentage of cost price
  • Margin is always lower than markup